Vape Juice TPD strategy
Vape Juice is a specification decision before it is a price decision. Get the resistance, the capacity and the packaging right and the price conversation becomes short. Get them wrong and no discount will rescue the order.
Published 13 October 2026 · VapeWholesaleHub · Reading time 8 min
Where the margin really sits
There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
We publish a realistic band of 1.14 to 3.48 per unit for standard configurations at 300 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
Custom printing raises the unit price and lowers the marketing cost. For B2B buyers the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.
Getting the documents right
Regulation for vape juices differs by country and sometimes by state. We do not pretend to be your lawyer, but we do keep the document pack current and we will tell you when a configuration cannot legally enter a market you have named.
Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.
The reorder is the real test
The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.
Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.
- Seven-day defect reporting with replace-or-credit
- Mixed SKU cartons to spread first-order risk
- Private label files archived for future rebrands
- Batch codes traceable from carton back to production date
- Named account contact who has handled the product
- Reference sample retained from every batch
Assortment planning without the guesswork
We source vape juices from a small group of factories we have worked with for years. That means a specification can be held across repeat orders instead of being re-qualified from scratch every quarter. Consistency is a boring selling point and it is also the entire game.
Sourcing trips still matter for volume buyers. Seeing the line, the ageing room and the packing station tells you in an hour what six emails cannot. We host visits by appointment and we do not stage them.
Specification summary
| Volume | 50 ml |
| Strength | 6 mg |
| Base ratio | 70/30 VG-PG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 300 units per SKU, mixed cartons allowed |
| Lead time | 18 working days after artwork approval |
None of this is complicated. It is just written down, which is more than most buyers get before they wire a deposit.
Frequently asked
Can you ship to multiple locations?
Yes. Split shipments are quoted separately because consolidation and splitting price differently. Tell us the destination list at quotation stage and we will show both options.
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
Do you support private label?
We do. Send your artwork or your brand direction and we will return a digital proof, then a physical dummy for colour approval. Packaging files stay on record so a rebrand later is a file update rather than a redesign.
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Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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