Vape Juice thread — brief

Merchandising a small range well

Ordering vape juice is not difficult. Ordering vape juice that sell through without a return queue behind them is the part most buyers underestimate, and it is where we spend our time. We supply B2B buyers in European and North American markets with core lines that turn over predictably, and we keep the specification list short enough for your team to actually manage.

Bundle a device with a consumable and the reorder rhythm changes from occasional to weekly. That single merchandising decision often does more for monthly revenue than a price promotion.

Counter space is finite. Three well-chosen SKUs outsell nine crowded ones, and the empty space signals a curated range rather than a clearance table.

Keeping the second shipment identical

Reorders are the real test of a supplier. If the second shipment does not match the first, the relationship is over regardless of price, so we treat the reorder as the actual deliverable.

The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.

How we structure a first order

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

Sourcing trips still matter for volume buyers. Seeing the line, the ageing room and the packing station tells you in an hour what six emails cannot. We host visits by appointment and we do not stage them.

• Batch codes traceable from carton back to production date
• Standing reorder schedule with a fixed cut-off
• Seven-day defect reporting with replace-or-credit
• Cartons drop-tested and pallet-counted for clean freight
• Named account contact who has handled the product
• Consolidated or split shipping, quoted both ways

Getting the documents right

Labels are where good orders go wrong. Nicotine warnings, child-resistant closures, batch coding and market-specific text all have to be correct before the pallet leaves. We prepare test reports, declaration of conformity and safety data sheets for each shipment and we ask for your destination list early so artwork matches the market.

Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.

Specification summary

If any of this is unclear, the fastest route is a message rather than a meeting. Send the market you sell into and the price band you work in, and you will get a specific answer instead of a brochure.

Frequently asked

Related reading

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