Vape Juice shelf plan: brief

Getting the carton there intact

A vape juice programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

We ship from Shenzhen and Guangzhou: air express for samples and part loads, sea freight for volume. Typical production lead time is 15 working days after artwork approval, plus transit. We quote both routes so you can see the trade-off instead of guessing at it.

Damage in transit is nearly always a packing decision, not bad luck. Double-walled cartons, internal dividers and a drop-tested configuration cost a little more and save the argument at the other end.

Unit price versus landed cost

Payment terms for new accounts are normally a deposit with the balance against the bill of lading. Established buyers on a repeat schedule can move to terms after three clean shipments.

Freight is quoted separately and honestly. Bundling it into the unit price looks tidy and hides the one line that changes most often between shipments.

Batch consistency and why it matters

We photograph the packing station during production for volume orders. It is a small thing, but it settles most arguments about what was actually in the carton before it was sealed.

Flavour drift between batches is the quiet killer of repeat orders. We retain a sealed reference sample from every run so a complaint six weeks later can be compared against what actually left the building.

• Cartons drop-tested and pallet-counted for clean freight
• Mixed SKU cartons to spread first-order risk
• Document pack prepared per destination market
• Artwork proof plus physical dummy for custom packaging
• Reference sample retained from every batch
• Specification locked in writing before production starts

Building an assortment that actually turns

We source vape juices from a small group of factories we have worked with for years. That means a specification can be held across repeat orders instead of being re-qualified from scratch every quarter. Consistency is a boring selling point and it is also the entire game.

The first question we ask is not what you want to spend. It is what your customer already buys. Answer that and the vape juice list writes itself; skip it and you end up with a pallet of stock that photographs well and sells badly.

Specification summary

If any of this is unclear, the fastest route is a message rather than a meeting. Send the market you sell into and the price band you work in, and you will get a specific answer instead of a brochure.

Frequently asked

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