Vape Juice markup deep dive guide
Vape Juice is a specification decision before it is a price decision. Get the resistance, the capacity and the packaging right and the price conversation becomes short. Get them wrong and no discount will rescue the order.
Published 19 August 2025 · VapeWholesaleHub · Reading time 7 min
Price breaks and payment terms
There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.
We publish a realistic band of 1.06 to 3.86 per unit for standard configurations at 240 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
What a sensible opening order looks like
Sourcing trips still matter for volume buyers. Seeing the line, the ageing room and the packing station tells you in an hour what six emails cannot. We host visits by appointment and we do not stage them.
We keep a short list of approved configurations for vape juices. Anything outside that list is possible, but it becomes a custom run with a custom lead time, and we quote it as such rather than pretending everything is standard.
Transit, consolidation and timing
We ship from Shenzhen and Guangzhou: air express for samples and part loads, sea freight for volume. Typical production lead time is 18 working days after artwork approval, plus transit. We quote both routes so you can see the trade-off instead of guessing at it.
Transit times move with the season. Book space early for Q4 and around Chinese New Year, when factory output pauses for two to three weeks and freight rates tighten at the same time.
- Private label files archived for future rebrands
- Document pack prepared per destination market
- Reference sample retained from every batch
- Seven-day defect reporting with replace-or-credit
- Artwork proof plus physical dummy for custom packaging
- Cartons drop-tested and pallet-counted for clean freight
Support that answers the question
Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.
For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.
Specification summary
| Volume | 10 ml |
| Strength | 6 mg |
| Base ratio | 50/50 PG-VG |
| Flavour range | 24 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 300 units per SKU, mixed cartons allowed |
| Lead time | 22 working days after artwork approval |
None of this is complicated. It is just written down, which is more than most buyers get before they wire a deposit.
Frequently asked
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 240 units. We would rather you handle the sample than approve a specification from a photograph.
Do you support private label?
We do. Send your artwork or your brand direction and we will return a digital proof, then a physical dummy for colour approval. Packaging files stay on record so a rebrand later is a file update rather than a redesign.
What is the minimum order for vape juice?
Standard configurations start at 240 units per SKU, with mixed SKUs allowed inside the same carton. Custom colours, custom packaging or a private label run usually start at 600 units because of setup time on the line.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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