Vape Juice launch plan — tips

What we test before a carton is sealed

A vape juice programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

Every batch is pulled from running production, not from a display shelf. We check draw resistance, airflow balance, charge behaviour, leak performance after a temperature shift, finish quality and carton integrity, and we keep the pull records against the order number.

Cosmetic grading is written down, not argued about. Minor scuffs inside the tolerance band are accepted; anything that would make a customer put the unit back on the shelf is rejected. Your staff should never have to explain a finish defect to a paying customer.

After-sales, replacements and reorders

Returns are handled as data, not as complaints. Every reported failure is logged by mode and by batch, and the pattern is reviewed monthly with the factory.

For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.

Price breaks and payment terms

Unit price breaks usually land at 300, 800 and 1600 pieces. Between those steps the cost curve flattens, which is why pushing a 200 unit order to 500 often costs less per unit than buyers expect.

Payment terms for new accounts are normally a deposit with the balance against the bill of lading. Established buyers on a repeat schedule can move to terms after three clean shipments.

• Cartons drop-tested and pallet-counted for clean freight
• Seven-day defect reporting with replace-or-credit
• Named account contact who has handled the product
• Reference sample retained from every batch
• Consolidated or split shipping, quoted both ways
• Private label files archived for future rebrands

Building an assortment that actually turns

The first question we ask is not what you want to spend. It is what your customer already buys. Answer that and the vape juice list writes itself; skip it and you end up with a pallet of stock that photographs well and sells badly.

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

Specification summary

If any of this is unclear, the fastest route is a message rather than a meeting. Send the market you sell into and the price band you work in, and you will get a specific answer instead of a brochure.

Frequently asked

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