Vape Juice labelling language rules — a 101
Vape Juice sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.
Published 17 September 2025 · VapeWholesaleHub · Reading time 8 min
After-sales, replacements and reorders
We work with B2B buyers who order between a few hundred and a few thousand units at a time, and we treat both ends the same way: a written specification, a sample you approve, and a production run that matches the sample.
The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.
Returns are handled as data, not as complaints. Every reported failure is logged by mode and by batch, and the pattern is reviewed monthly with the factory.
Merchandising a small range well
Seasonality in vape juices is real but smaller than most buyers assume. The bigger swing comes from restocking discipline, not from calendar events.
Shelf position decides velocity as much as price. Keep vape juices at eye level, one facing per SKU, and rotate the trial line every quarter so the display keeps earning attention.
Where defects actually come from
We photograph the packing station during production for volume orders. It is a small thing, but it settles most arguments about what was actually in the carton before it was sealed.
A 0.5 percent defect rate sounds excellent until it lands on a 600 unit order and you are handling three returns in a week. We quote realistic rates per category and we credit in advance for the known failure modes.
- Mixed SKU cartons to spread first-order risk
- Seven-day defect reporting with replace-or-credit
- Specification locked in writing before production starts
- Artwork proof plus physical dummy for custom packaging
- Reference sample retained from every batch
- Consolidated or split shipping, quoted both ways
Where the margin really sits
Unit price breaks usually land at 500, 1000 and 2000 pieces. Between those steps the cost curve flattens, which is why pushing a 200 unit order to 500 often costs less per unit than buyers expect.
A landed cost sheet for vape juice has five lines: unit price, packaging, freight, duty and the cost of defects. Quoting only the first line is how buyers end up surprised at the fourth.
Specification summary
| Volume | 50 ml |
| Strength | 3 mg |
| Base ratio | 50/50 PG-VG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 50 units per SKU, mixed cartons allowed |
| Lead time | 12 working days after artwork approval |
None of this is complicated. It is just written down, which is more than most buyers get before they wire a deposit.
Frequently asked
Can you ship to multiple locations?
Yes. Split shipments are quoted separately because consolidation and splitting price differently. Tell us the destination list at quotation stage and we will show both options.
How long does production take?
Around 22 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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