Vape Juice compliance red flags
Vape Juice sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.
Published 05 November 2024 · VapeWholesaleHub · Reading time 5 min
Compliance without the last-minute scramble
Buyers come to us for vape juice after a bad quarter: dead stock on one side, empty shelves on the other. The cause is usually the same, an assortment built from a catalogue instead of from sell-through data. This page explains how we rebuild that balance for B2B buyers.
Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.
Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.
Merchandising a small range well
Counter space is finite. Three well-chosen SKUs outsell nine crowded ones, and the empty space signals a curated range rather than a clearance table.
Shelf position decides velocity as much as price. Keep vape juices at eye level, one facing per SKU, and rotate the trial line every quarter so the display keeps earning attention.
Where the margin really sits
We publish a realistic band of 1.08 to 3.88 per unit for standard configurations at 50 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
A landed cost sheet for vape juice has five lines: unit price, packaging, freight, duty and the cost of defects. Quoting only the first line is how buyers end up surprised at the fourth.
- Consolidated or split shipping, quoted both ways
- Cartons drop-tested and pallet-counted for clean freight
- Reference sample retained from every batch
- Seven-day defect reporting with replace-or-credit
- Document pack prepared per destination market
- Batch codes traceable from carton back to production date
Keeping the second shipment identical
Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.
The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.
Specification summary
| Volume | 100 ml |
| Strength | 3 mg |
| Base ratio | 50/50 PG-VG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 200 units per SKU, mixed cartons allowed |
| Lead time | 30 working days after artwork approval |
The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.
Frequently asked
How do you handle repeat orders?
The specification is held on file against your account, so a reorder is a reference rather than a new brief. We recommend a standing schedule with a fixed weekly cut-off so stock lands before the shelf empties.
How long does production take?
Around 20 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
Can you ship to multiple locations?
Yes. Split shipments are quoted separately because consolidation and splitting price differently. Tell us the destination list at quotation stage and we will show both options.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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