Vape Juice B/L primer

Labels, closures and traceability

There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.

Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.

Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.

The checks behind every shipment

10 separate checks run before a carton is sealed: electrical, mechanical, leak, finish and packaging. Anything outside tolerance is quarantined the same day and reported to you, rather than shipped with a hope and a discount.

Leak complaints almost always trace back to one of three things: an over-torqued centre post, a seal that sat in a hot container, or a fill volume pushed past the design limit. We cap fill volume slightly below maximum for exactly that reason.

What happens when something goes wrong

Returns are handled as data, not as complaints. Every reported failure is logged by mode and by batch, and the pattern is reviewed monthly with the factory.

Reorders are the real test of a supplier. If the second shipment does not match the first, the relationship is over regardless of price, so we treat the reorder as the actual deliverable.

• Standing reorder schedule with a fixed cut-off
• Private label files archived for future rebrands
• Named account contact who has handled the product
• Batch codes traceable from carton back to production date
• Mixed SKU cartons to spread first-order risk
• Artwork proof plus physical dummy for custom packaging

Assortment planning without the guesswork

Most B2B buyers arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

We keep a short list of approved configurations for vape juices. Anything outside that list is possible, but it becomes a custom run with a custom lead time, and we quote it as such rather than pretending everything is standard.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

Related reading

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